SEO for Health, Wellness
& Aesthetic Clinics
Turn Google Searches Into Booked Appointments

People searching for a therapist, a nutritionist, or an aesthetic clinic in their area have strong intent — they're ready to book. The question is whether they find you or your competitor. I help health and wellness businesses rank higher locally, build trust through content, and convert more searches into appointments.

Get a Free SEO Audit What is SEO?

What's Included Every Month

Health and wellness SEO requires a specific approach — local visibility, E-E-A-T signals, and content that builds trust before the appointment.

Local SEO

Rank for '[city] physiotherapist', 'aesthetic clinic near me', 'nutritionist [area]' — the high-intent searches from people ready to book.

E-E-A-T Content

Google holds health content to a higher standard. I create content that signals Expertise, Experience, Authoritativeness and Trustworthiness.

Trust-Building Blog Content

2 well-researched articles per month — condition explainers, treatment guides, FAQs — the content that earns trust and ranks.

Technical SEO Audit

Monthly check for speed issues, schema validity (MedicalBusiness, Physician), crawl errors, and mobile usability.

Review Strategy

Google reviews are a major local ranking factor. I build a strategy to earn more genuine, detailed reviews from your clients.

Monthly Report

Clear, plain-English report showing local ranking movements, traffic growth, and what we're improving next month.

How SEO Works for Health & Wellness

A careful, compliance-aware approach that builds lasting local visibility.

1

Discovery Call

We talk about your business, goals, and ideal clients. No jargon, no pressure.

2

Proposal

Fixed price, clear timeline, full scope of work — sent within 24 hours.

3

Build & Review

I design and build your site. Two rounds of revisions to get everything right.

4

Launch & Support

Site goes live. GA4 verified, sitemap submitted to Google, 30–90 days post-launch support.

SEO Pricing

No long-term contracts. Rolling monthly. Cancel with 30 days' notice.

Starter SEO
£300/mo

Rolling monthly. Cancel anytime.

  • Local keyword tracking (up to 20)
  • Monthly technical audit + fixes
  • 1 trust-building blog post
  • Search Console monitoring
  • Monthly performance report
  • No contract — 30-day notice
Get Started →
Growth SEO
£500/mo

Rolling monthly. Cancel anytime.

  • Local keyword tracking (up to 50)
  • Weekly technical monitoring + fixes
  • 2 E-E-A-T articles per month
  • Review acquisition strategy
  • Competitor tracking
  • Monthly strategy call
  • Monthly performance report
  • No contract — 30-day notice
Get Started →

All prices ex-VAT · View full pricing page

SEO for Health & Wellness — FAQs

Does Google treat health website content differently?

Yes. Google applies stricter quality standards to YMYL (Your Money or Your Life) pages — including health content. This means E-E-A-T signals (qualifications, authorship, citations, trust indicators) matter more. Every piece of content I create is built with this in mind.

Can you help us rank in multiple local areas?

Yes. Creating well-structured location pages targeting '[therapy type] [city]' is an effective way to rank in multiple areas without duplicating content. I build these carefully so each page provides genuine value to local searchers.

We have multiple practitioners — how should the website be structured?

This is an important SEO decision. Individual practitioner pages with proper schema markup (Physician, HealthcareProfessional) help Google understand who does what. I can advise on the best structure for your specific setup.

How do patient reviews affect our Google rankings?

Google reviews are one of the strongest local ranking signals. Practices with more frequent, higher-quality reviews consistently outrank those with fewer. I build a sustainable review acquisition strategy as part of the SEO work.

Ready to Turn More Searches Into Booked Appointments?

Get a free SEO audit to see exactly where your clinic stands and what it would take to improve.

Get a Free SEO Audit